The Ultimate Guide to Must-Visit Global Festivals: Where to Go and What to Expect

From colorful powder-filled streets in India to mud-soaked beaches in South Korea, the world's must-visit global festivals offer experiences that no standard holiday itinerary can replicate. These celebrations pull back the curtain on local cultures in ways that museums and guided tours simply cannot.

Whether you're planning around ancient spiritual traditions, lively seasonal customs, or pure joyful chaos, festival travel transforms a good trip into an unforgettable one. The challenge isn't finding a reason to go — it's choosing where to start.

This guide covers celebrations across every season and continent, from Asia's vibrant Lunar New Year to Munich Oktoberfest. Each festival brings something entirely different to the table, and so does each destination.

Ahead, you'll find everything you need to plan your trip, including what to expect, how to prepare, and how to make the most of each experience. Start reading, and you might find your next travel plans writing themselves.

Why Festival Travel Deserves a Place on Your Itinerary

A colorful Día de los Muertos altar decorated with marigolds, sugar skulls, and butterfly ornaments — one of the must-visit global festivals in Mexico
Source: Wikimedia.

Festivals represent cultural touchstones that reveal the heart and soul of destinations in ways that conventional tourism simply cannot match.

These celebrations offer authentic glimpses into local traditions, bringing communities together in displays of heritage, creativity, and shared joy.

For travelers, festivals transform standard holidays into deeply meaningful experiences that foster genuine connections with places and people.

Beyond cultural enrichment, festival travel introduces an element of serendipity and excitement. The energy of thousands—or sometimes millions—of people united in celebration creates an atmosphere unlike any other travel experience.

From the spiritual resonance of religious observances to the exuberant chaos of carnival celebrations, festivals engage all the senses and leave lasting impressions that far outlive the events themselves.

Spring Festivals Worth Planning Around

A female tourist with her face covered in green and pink powder laughing with locals during Holi festival in India
Source: Depositphotos.

Holi – India

Few celebrations match the visual spectacle of Holi, India's festival of colors celebrated in March.

This ancient Hindu festival marks the arrival of spring and the triumph of good over evil, transforming streets into kaleidoscopic wonderlands as participants drench each other in vibrant powdered dyes.

Cities like Jaipur, Mathura, and Vrindavan host particularly impressive celebrations, though the festival occurs throughout India and in Indian communities worldwide.

Travelers should book accommodation well in advance, as hotels fill quickly during this peak period. Wearing white clothing allows the colors to show brilliantly, while protecting cameras and electronics from the enthusiastic powder-throwing is essential.

Embracing the joyful chaos and participating fully yields the most rewarding experience.

Songkran – Thailand

Massive crowds soaking each other with water guns during Songkran water festival on Silom Road in Bangkok, Thailand
Source: Wikimedia.

Thailand's traditional New Year celebration, Songkran, takes place each April and has evolved into one of the world's most exhilarating water festivals.

What began as a gentle ritual of pouring scented water over elders' hands as a sign of respect has transformed into a nationwide water fight of epic proportions, drawing visitors from every corner of the globe.

Bangkok's Silom Road and Chiang Mai's ancient moat area are legendary Songkran battlegrounds, where locals and tourists alike arm themselves with water guns, buckets, and hoses for days of gleeful soaking.

Chiang Mai, in particular, is widely considered the spiritual home of the festival, blending the traditional temple rituals with the more boisterous street celebrations in a way that captures both the cultural depth and the infectious joy of the occasion.

Visitors should come fully prepared to get wet — resistance is genuinely futile. Waterproof phone cases and dry bags for valuables are absolute necessities, as is a change of clothing for the evening when temperatures cool.

Lightweight, quick-dry fabrics work best during the day's festivities. Wearing traditional Thai clothing or modest attire when visiting temples for the more ceremonial aspects of the festival demonstrates appropriate respect for the cultural significance behind the celebrations.

April falls within Thailand's hot season, with temperatures regularly exceeding 35°C, which makes the constant drenching considerably more welcome than it might otherwise seem.

The festival typically runs from April 13th to 15th, though celebrations in Chiang Mai often extend several days longer. Booking accommodation well in advance is essential, as Chiang Mai especially fills to capacity during this period.

Cherry Blossom Festivals – Japan

Crowds of visitors walking under pink cherry blossom trees during hanami season at Ueno Park in Tokyo, Japan
Source: Depositphotos.

Japan's cherry blossom season, or sakura, typically peaks between late March and early April, though timing varies by region.

The ephemeral beauty of these delicate blooms has inspired centuries of Japanese art and poetry, and modern hanami (flower viewing) parties continue this treasured tradition.

Tokyo's Ueno Park, Kyoto's Philosopher's Path, and countless other locations transform into pink paradises during this magical period.

Predicting exact bloom dates proves challenging, as they fluctuate based on weather patterns. Following official forecasts released in early spring helps travelers optimize their timing.

Despite the crowds, the serene beauty of blossoms floating on breeze and water creates genuinely moving experiences.

Summer Spectacles and Cultural Celebrations

The Edinburgh Festival Fringe entrance arch on the Royal Mile with St Giles' Cathedral in the background and crowds of visitors below
Source: Depositphotos.

Edinburgh Festival Fringe – Scotland

August brings the world's largest arts festival to Scotland's capital, transforming the city into a sprawling stage for thousands of performances.

The Fringe began in 1947 when eight theatre groups performed uninvited alongside the inaugural Edinburgh International Festival, and this rebellious spirit continues to define the event.

Today, comedy, theatre, music, dance, and spoken word performances occupy every conceivable venue, from grand theatres to pub basements and street corners.

The sheer scale of the Fringe—over 3,000 shows across multiple weeks—can overwhelm first-time visitors. Researching highly-rated performances while remaining open to spontaneous discoveries strikes the ideal balance.

Accommodation becomes scarce and expensive, so early booking is absolutely essential for anyone considering where to travel in 2026 during the festival season.

Boryeong Mud Festival – South Korea

Two women covered in mud cheering and having fun at the Boryeong Mud Festival on Daecheon Beach in South Korea
Source: Wikimedia.

Every July, the coastal city of Boryeong in South Korea hosts one of Asia's most entertainingly unconventional celebrations.

What started in 1998 as a creative marketing campaign for Boryeong's mineral-rich mud cosmetics has grown into an internationally beloved festival attracting hundreds of thousands of visitors each year.

The festival takes place on Daecheon Beach, where massive quantities of mud sourced from the surrounding tidal flats are transported to create an extraordinary playground of mud pools, mud slides, mud wrestling arenas, and obstacle courses.

Inhibitions dissolve quickly once everyone around you is equally coated from head to toe, creating a uniquely leveling social experience that generates genuine camaraderie between strangers.

Beyond the muddy mayhem, the festival features live music performances, fireworks displays, and beach activities that extend the fun well into the evening hours.

The mud itself is genuinely rich in minerals and reportedly beneficial for skin, giving participants a convenient excuse for their enthusiastic wallowing.

Getting to Boryeong from Seoul is straightforward, with buses and trains making the roughly two-hour journey regularly.

The festival draws a large international crowd, particularly foreign residents and military personnel stationed in South Korea, making it an unusually easy festival to navigate without Korean language skills.

Bringing a change of clothes — ideally ones you don't mind sacrificing to permanent mud staining — is strongly recommended. Waterproof bags for phones and valuables are equally essential.

Accommodation in Boryeong fills quickly during the festival period, so booking ahead is advisable, though many visitors also choose to base themselves in nearby cities and make a day trip of it.

Tomatina – Spain

Three smiling women drenched in tomato juice posing together during La Tomatina festival in Buñol, Spain
Source: Wikimedia.

The last Wednesday of August witnesses one of the world's most unusual festivals in the small Spanish town of Buñol.

La Tomatina transforms the streets into a massive tomato fight, with participants hurling tons of overripe tomatoes at each other in gleeful abandon.

What began as a spontaneous 1945 food fight has evolved into an internationally renowned event attracting thousands of participants.

Tickets are now required and sell out quickly, so advance planning is crucial. Wearing old clothes and closed-toe shoes provides necessary protection, while goggles shield eyes from tomato juice.

The chaos lasts just one hour, but the experience—and the cleanup—creates stories travelers recount for years.

Autumn and Winter Celebrations

Crowds in traditional Bavarian dirndls and lederhosen parading through the streets during Oktoberfest in Blumenau, Brazil
Source: Wikimedia.

Oktoberfest – Munich and Beyond

Munich's legendary Oktoberfest needs little introduction.

Running from mid-September through the first weekend of October, this Bavarian beer festival attracts over six million visitors annually to its iconic tents, where traditional dirndls and lederhosen, brass bands, and enormous steins of beer create an atmosphere of unbridled conviviality.

Securing a table inside the main festival tents requires advance reservations, often months ahead, particularly for weekend evenings.

The festival grounds themselves are free to enter, making it possible to soak up the atmosphere even without a tent reservation, though finding seating can prove challenging during peak periods.

For those who love the spirit of Oktoberfest but prefer not to battle the Munich crowds, the good news is that the festival has inspired impressive celebrations worldwide.

Blumenau in southern Brazil hosts one of the largest Oktoberfests outside Germany, a reflection of the region's strong German immigrant heritage. The city's version draws over 600,000 visitors annually and captures the authentic Bavarian spirit with remarkable fidelity, complete with traditional music, food, and, of course, exceptional beer.

Closer to home for North American travelers, La Crosse in Wisconsin hosts one of the United States' most celebrated Oktoberfests, earning a reputation as one of the Midwest's premier autumn events.

Other notable alternatives include Kitchener-Waterloo in Ontario, Canada, which boasts one of the largest Oktoberfests outside Europe, and Leavenworth in Washington State, a Bavarian-themed mountain town that transforms spectacularly for the occasion.

Whether you're raising a stein in Munich or celebrating in one of its spirited global counterparts, Oktoberfest's infectious atmosphere proves that some traditions translate beautifully across borders.

Día de los Muertos – Mexico

Crowds gathering in a festively decorated alley strung with colorful papel picado banners during Día de los Muertos celebrations in Guanajuato, Mexico
Source: Wikimedia.

Mexico's Day of the Dead celebrations in early November offer profound insights into Mexican attitudes towards mortality and remembrance.

Far from mournful, these festivities honor deceased loved ones with vibrant altars, marigold flowers, sugar skulls, and festive gatherings at cemeteries.

Oaxaca and Mexico City host particularly impressive celebrations, blending indigenous traditions with Catholic influences.

The beauty and depth of Día de los Muertos extend beyond visual spectacle to encompass meaningful reflections on life, death, and memory.

Respectful participation and genuine interest in understanding the traditions create enriching experiences that challenge Western perspectives on mourning and remembrance.

New Year's Eve Around the World

Spectacular fireworks lighting up the sky over Sydney Opera House and the harbor during New Year's Eve celebrations in Sydney, Australia
Source: Wikimedia.

While celebrated globally, certain destinations offer exceptional New Year's Eve experiences.

Sydney's harbor fireworks display kicks off celebrations as one of the first major cities to enter the new year. Edinburgh's Hogmanay street party ranks amongst Europe's largest New Year celebrations, while Times Square in New York remains iconic despite the crowds and cold.

Planning New Year's Eve travel requires booking months in advance for both accommodation and any special event tickets.

Many cities host free public celebrations, though prime viewing positions fill hours beforehand.

Lunar New Year – Asia and Beyond

Rows of glowing red lanterns with Chinese characters hanging overhead during Lunar New Year celebrations in Asia
Source: Depositphotos.

Often referred to as Chinese New Year, this widely celebrated festival extends far beyond Chinese communities to encompass diverse cultures across Asia and their global diasporas.

While the date shifts annually based on the lunar calendar, celebrations typically fall between late January and mid-February, ushering in the new year with color, noise, and centuries-old tradition.

In Vietnam, the festival is known as Tết, a multi-day celebration filled with ancestral offerings, family reunions, and streets blanketed in red and gold decorations.

South Korea observes Seollal with deep-rooted customs including ancestral rites, traditional hanbok clothing, and the beloved rice cake soup tteokguk, believed to bring good fortune for the year ahead. Meanwhile, Chinese communities from Hong Kong to San Francisco mark the occasion with spectacular dragon parades, lantern festivals, and firecrackers that fill the air with celebratory thunder.

For travelers, this period offers an extraordinary window into Asian cultures at their most festive.

Cities like Hanoi, Seoul, and Singapore transform dramatically during the celebrations, with elaborate decorations and public performances creating an almost otherworldly atmosphere.

Be aware that this is one of the world's largest annual human migrations, as millions travel home to reunite with family. Booking flights and accommodation several months in advance is essential, as prices surge and availability drops sharply during this period.

Practical Planning Considerations

People spraying each other with water guns on a festively decorated street during Songkran water festival celebrations in Thailand
Source: Depositphotos.

Successfully experiencing major festivals demands advance preparation.

Accommodation in festival cities becomes scarce and expensive, so booking six months to a year ahead proves prudent for popular events. Transportation similarly fills quickly, whether flights, trains, or local services during the festival period.

Research festival-specific logistics thoroughly—some require advance tickets, while others remain free but crowded.

Understanding cultural norms and appropriate behavior demonstrates respect and enriches your experience. Weather considerations matter too; monsoon season, extreme heat, or winter cold can significantly impact comfort if you're unprepared.

Budget generously for festival periods, as prices for everything from hotels to meals typically increase. However, many festivals offer free or low-cost activities alongside paid events, allowing budget-conscious travelers to participate meaningfully.

Frequently Asked Questions

Thousands of visitors filling the long wooden benches inside the Löwenbräu tent with beer steins at Oktoberfest in Munich, Germany
Source: Depositphotos.

How far in advance should I book accommodation for major festivals?

For internationally renowned festivals like Rio Carnival, Oktoberfest, or the Edinburgh Fringe, booking 6-12 months in advance is advisable.

Popular events in smaller towns may require even earlier booking as accommodation options are limited.

Mid-tier festivals typically need 3-6 months' advance booking, while local celebrations might offer more flexibility.

Are festivals suitable for families with children?

Many festivals welcome families, though some are more appropriate than others.

Cultural celebrations like cherry blossom viewing, Diwali, or Chinese New Year often suit all ages. Music festivals, Tomatina, and adult-oriented events like Oktoberfest may prove less suitable for young children.

Research the festival's atmosphere and activities beforehand to ensure age-appropriateness.

What's the best way to experience festivals authentically without feeling like a tourist?

Engage respectfully with local customs, learn basic phrases in the local language, and participate rather than merely observe.

Staying in locally-owned accommodation, eating at neighborhood establishments, and arriving a day or two before the festival begins allows you to appreciate the build-up and preparations.

Following locals' lead regarding behavior and participation demonstrates respect.

How can I protect my belongings during crowded festival events?

Use anti-theft bags with slash-proof materials and locking zippers. Keep valuables in hotel safes rather than carrying them.

Distribute money and cards across multiple secure pockets, and consider leaving expensive jewelry at home.

Remain aware of your surroundings, particularly in dense crowds where pickpockets operate. Travel insurance covering theft provides additional peace of mind.

Should I purchase festival tickets in advance or upon arrival?

Always purchase tickets in advance for any festival requiring them.

Popular events sell out months beforehand, and unauthorized sellers may offer counterfeit tickets. Official festival websites and authorized vendors provide legitimate tickets.

For free festivals, no advance tickets exist, though some may offer VIP packages or special access requiring advance booking.

Conclusion

A massive crowd in red shirts throwing tomatoes into the air during La Tomatina festival in Buñol, Spain
Source: Depositphotos.

From Asia's spirited Lunar New Year to the mud-drenched beaches of Boryeong, the world's must-visit global festivals share one thing in common: they leave you with stories worth telling for years.

No two are alike, and that's precisely the point.

Festival travel isn't just about witnessing something spectacular — it's about stepping into a culture at its most alive. The memories made in those moments tend to be the ones that stick longest.

Planning ahead makes all the difference, whether that means booking accommodation months in advance, securing tickets early, or simply knowing what to pack. A little preparation goes a long way toward turning a good trip into a truly great one.

Not every festival on this list will speak to everyone, and that's perfectly fine. The right one for you is simply the one that makes you think — even for a second — “I want to be there.”

If any of these celebrations have caught your eye, start researching, get your dates locked in, and take the leap. Your most memorable travel year could be closer than you think.


Disclaimer: 

This post may contain affiliate links. I receive a small commission at no cost to you when you make a purchase using my link.


Like my post?


Mastodon