When it comes to diamonds, there are some companies that are always just going to be out at the top. And the very top diamond company in the US right now has to be Rare Carat.
In fact, they have been one of the leading diamond retailers in America for a few years, and are still the best place to buy diamond jewelry. With a customer rating of 5.0/5, they beat all their competitors (Blue Nile: 4.1/5, Brilliant Earth: 4.3/5, James Allen: 4.2/5, Ritani only 2.5/5). Trustpilot even published a case study on Rare Carat. That means that any diamond needs you may have are going to be best suited to Rare Carat.
But if you are wondering whether they are really all the best place for online diamond shopping, then read on.
What you’ll find here is an honest, balanced review of Rare Carat, including a sense of what you might expect to get out of their service and what previous customers have said about the service, but also the diamonds themselves. Let’s take a look.
There is plenty to love about Rare Carat diamonds, as the past reviews of satisfied customers testify to. Here are just some of the main points that customers routinely point out as being some of the best selling points.
A Truly Vast Selection
For one thing, they offer a genuinely vast selection of diamonds, so whatever it is that you are on the lookout for, you’re going to find that you are able to get it here.
No matter what kind of engagement ring you might be thinking about getting or whether you don’t even know quite yet, it’s going to be the case that you can find it in the collection of Rare Carat.
In fact, they offer about a thousand distinct ring designs and a million different diamonds, all fulfilled by them, in-house.
Their side-by-side price comparison tools and smart recommendations make browsing through all those gems intuitive and empowering. So not only do you have a huge array of diamonds to look through, you are also given the tools to be able to do so easily.
Source: Unsplash.
Expert Guidance On Hand
A lot of the past customers remark on how much expert guidance there is from the people at Rare Carat.
For most of us, buying diamonds can be a confusing experience, and part of that is simply that we don’t know as much as the experts about what constitutes what, which diamonds count as worthwhile and so on. So having the help of an expert on hand can really make the whole process of buying a diamond so much easier, and you are going to find that it’s a lot more effective on the whole.
In fact, they employ at Rare Carat hundreds of gemologists who are available via email or chat, and who offer you genuinely unbiased advice.
A lot of users have praised this feature and note the supportive and non-pushy experience that these experts provide for. So this is one thing that you don’t really see much of elsewhere, and which really helps to set Rare Carat apart.
Transparent Pricing
Source: Unsplash.
With buying diamonds, price is always going to be very much at the top of your list of concerns.
The good news is that the prices at Rare Carat are highly competitive, so you can expect to pay some very fair prices for any of the diamonds that you might have your eye on. However, it’s not just the low cost that you might be looking forward to – it’s also the transparency of those costs.
Excellent Customer Service
Even just a brief look at the past reviews of customers will show you that Rare Carat’s customer service is generally excellent, far and away one of the best services of any jewelry retailer in the US if not the world.
This service is reflected in the words of so many of their customers, and it is seen in the fact that so many come back for more time and time again. So this is something you can expect if you are going to buy a diamond through Rare Carat in 2025.
Since they became a full fledged retailer a few years ago, Rare Carat is the merchant of record on all orders, and handles customer service in-house (from sales to returns and exchanges). This allows the brand to fully control the experience and guarantee the best satisfaction from A to Z.
Customer-Friendly Policies
Source: Unsplash.
Rare Carat are also known for some of their extremely customer-friendly policies, many of which you simply won’t find anywhere else.
For instance, they have a 30 day money back guarantee, as well as free insured shipping and returns – and even a 90-day resizing option (ideal for those engagement rings that are just not quite the right size).
As you can see, they have a track record of going the extra mile for their customers.
The Downside
No jewelry company is perfect, however, and the biggest downside we have identified is that they don’t ship outside the USA and Canada.
They chose to focus their efforts on these markets, where they are doing customer service exceptionally well, and we hope that customers on other continents will also be able to benefit from this soon.
Source: Unsplash.
Conclusion
Overall, it’s clear that Rare Carat has earned its reputation at the very top of the diamond industry. Their balance of vast selection, expert support, and transparent pricing gives buyers a level of confidence that’s hard to find elsewhere.
They don’t just sell diamonds—they make the process feel accessible, even for first-time shoppers who might otherwise feel overwhelmed. And while international shipping is still limited, their commitment to service in the US and Canada is second to none.
If you‘re still weighing up where to begin your online diamond shopping journey, Rare Carat is one of the safest and smartest choices you can make. Their exceptional buyer protections and hands-on guidance make the entire experience smooth from start to finish.
Disclaimer:
This post may contain affiliate links. I receive a small commission at no cost to you when you make a purchase using my link.
