A Guide to Rebranding: Why and How to Do It Effectively

After a couple of years running this blog, I’ve just done some rebranding recently. It took me a while to finally execute my plan to rebrand, but I’m glad I finally did it. Ignorance was bliss as I didn’t know how to start a brand when I started my blog a few years ago. But now that I know better, I’ve been through the rebranding process a couple of times now in an attempt to make my blog better.

This was my second time to do rebranding for the blog, and I figure now that I’ve had some experiences to do it, I’d like to share with you why and how I do rebranding for my blog. Rebranding sounds quite simple, but believe me… It takes so many considerations to finally do it.

Now, if you run your own business or you’ve built your self-brand and then at some point you think you need to rebrand, the whys and the hows could really take their tolls in your rebranding process.

So, at what point do you need to rebrand? And how can you do it effectively, but as efficiently as possible? These are my whys and hows!

Read more