Tag: branding

How to Find a Signature Brand Voice for Your Blog

I spent last weekend dealing with my blog as my blog layout got all scattered and all over the place. After I finished redesigning the theme and all that, the redirection from my old permalink has gone wrong. November wasn’t an excellent start for The BeauTraveler, I figure.

Initially, I wanted to continue my Indochina trip post last weekend, but since I had to deal with all the back-end stuff for my blog, I decided to do it later. And instead, I want to write about blogging again this time.

And today, I want to share the tips to find your signature brand voice for your blog, because I think your brand voice is essential as this will make you stand out among others no matter how saturated you think your niche is.

I know for sure that not everyone likes the way I write or the brand voice I have for this blog. I’ve been criticized a lot for the way I deliver stories or information. Or guess what? The incorrect grammar I use in the post. As if English isn’t my third language!

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A Guide to Rebranding: Why and How to Do It Effectively

Hi everyone!

After a couple of years running this blog, I’ve just done some rebranding recently. It took me a while to finally execute my plan to rebrand, but I’m glad that I finally did it.

This was my second time to do rebranding for the blog, and I figure now that I’ve had some experiences to do it, I’d like to share with you why and how I do rebranding for my blog. Rebranding sounds quite simple, but believe me… It takes so many considerations to finally do it.

Now, if you run your own business or you’ve built your self-brand and then at some point you think you need to rebrand, the whys and the hows could really take their tolls in your rebranding process.

So, at what point do you need to rebrand? And how can you do it effectively, but as efficiently as possible? These are my whys and hows!

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