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A Guide to Rebranding: Why and How to Do It Effectively

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After a couple of years running this blog, I’ve just done some rebranding recently. It took me a while to finally execute my plan to rebrand, but I’m glad I finally did it. Ignorance was bliss as I didn’t know how to start a brand when I started my blog a few years ago. But now that I know better, I’ve been through the rebranding process a couple of times now in an attempt to make my blog better.

This was my second time to do rebranding for the blog, and I figure now that I’ve had some experiences to do it, I’d like to share with you why and how I do rebranding for my blog. Rebranding sounds quite simple, but believe me… It takes so many considerations to finally do it.

Now, if you run your own business or you’ve built your self-brand and then at some point you think you need to rebrand, the whys and the hows could really take their tolls in your rebranding process.

So, at what point do you need to rebrand? And how can you do it effectively, but as efficiently as possible? These are my whys and hows!

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6 Things I’ve Taught Myself That Are Beneficial for My Blog and Business

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Ever since I started working from home, whenever I come across some of the acquaintances or relatives, they would begin to the small talk about how working from home treats me. While some of them had that question only for the sake of small talk, some of them would genuinely ask me how to do it.

Looking back, there are many things that I’ve taught myself only to find their benefits when I applied it to my blog and business these days. I’m not a teacher by nature, so I’ve always lost in words whenever I encountered someone who genuinely wanted to know how I did it.

I know some people who would recommend some of the online courses that benefit them, but I barely joined any specific course that I find beneficial in my career, so I usually don’t know what to say.

So in this post, I’m going to compile some of the beneficial things that I’ve taught myself. Because I figure if I can do it, then why can’t you?

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Generalist vs Specialist: Which One is Better When You’re a Blogger or a Freelancer?

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For those who know me personally, you probably know which one I am. I’m a generalist inside and out. I’m the kind of person who probably knows something about everything.

One minute I could talk about sports, the next thing you know we’d engage in a conversation about politics. That’s what I am.

I speak 4 languages, when God knows I can’t speak any of them properly on a more formal occasion since I use all of them for casual conversation only. Just yesterday, I had a hard time explaining what “engagement” means in Indonesian while later on, I couldn’t tell the word my mom said in Sundanese, which is ironically my first language.

The idea of writing about this generalist vs specialist came when I decided to hire more assistants to help me with this blog. Yup, The BeauTraveler now has a team of 6 including me!

The hiring process made me realize that I really am a jack of all the trades, yet master of none. I ran this blog all by myself, but there are some details that I barely even know exactly how it works. I help clients with Instagram engagement, yet I barely even upgrade my knowledge about it.

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Updating Your Travel Blog During Covid-19: Why I Still Update Mine Despite the Travel Ban All Over the World

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Lately, I’ve seen a question that has been asked often within travel bloggers community. It is the question about whether or not we should update our travel blog during Covid-19, since we basically can’t travel these days.

Honestly, this kind of question is usually the question that I wouldn’t bother to check the answer. Why? Because the answer is usually more about the responder’s perspective, rather than an exact formula. I personally think that the question shouldn’t be asked to begin with, because after all… It’s your blog. You can do anything you want, as long as you know the risk.

So, even though some fellow bloggers find it frowned upon to still update my blog with travel articles, today I’m going to write about why I decide to still update mine despite all the travel bans.

Here’s why.

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Blog Trial and Error: What Works and What Doesn’t Throughout My Blogging Journey

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Hi everyone!

I figure it’s been a while since the last time I wrote something related to blogging. I just deactivated my Indonesian blog and I’m currently in the mood to talk about my blog trial and error. I’ve been blogging for forever, but I only took blogging seriously (and not for the sake of journaling or ranting) since 3 years ago.

Now that I decided to deactivate my Indonesian blog, it’s obvious that there’s something about it that doesn’t work to my liking. So, here I am writing about the blog trial and error that I’ve done throughout my blogging journey in the past few years.

Besides, during this difficult time in the quarantine, I know some people might run out of the ideas to kill the boredom. Well, you might as well consider starting a blog to spend in your free time. So, what’s up with blogging this time?

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